Why Fractional?

Flexibility. Expertise. Cost-effectiveness.

What does a fractional content director do?

As a fractional content director, I manage the content team and freelancers, provide direction and ensure that the content strategy is executed effectively as a part of the team, not a consultant who comes in, shares ideas and then leaves you and the team alone to find your way.

How does fractional leadership compare to other hiring options?

	Fractional	Full time	Consultant	Adviser	Interim	Freelancer
Full time?	Not usually	Yes	Maybe	No	Yes	No
Part of the team?	Yes	Yes	No	No	Yes	No
Has schedule?	Flexible/negotiable	Business hours	Maybe	No	Business hours	No
End date?	Not usually	No	Yes	No	Yes	Usually project-based
Committed to one company?	Not usually	Yes	No	No	Usually	No
Represents company?	Yes	Yes	No	Not usually	Yes	No
Leads team?	Yes	Yes	No	No	Yes	No
Benefits included?	No	Yes	No	No	Unsually	No

Why fractional has become a growing trend.

Growing an in-house team isn’t always feasible, especially for start-ups, small- to medium-sized businesses and nonprofits. Hiring freelancers might be cheaper, but they often focus on project work and are not invested in your organizational goals or ingrained in your day-to-day business.

Fractionals combine the best of both worlds.

Expertise. With a fractional content director, you gain an experienced content leader for a fraction of the cost of bringing someone on full-time.

Efficiency. Fractionals make hiring and faster and easier with less need for onboarding and training because we have systems in place.

Flexibility. We work together to plan the best use of time to execute your content strategy.

Cost-effectiveness. Only pay for what you need — get full-time talent without full-time pay. Plus, a fractional leader stays focused on the job to be done. Often, small organizations don’t need a full-time person in this role, and they have them filling other duties that might not be in their zone of expertise or can be accomplished more cheaply.

Partnership. Most of all, you get a trusted adviser with an eye on the industry and what’s happening across businesses.